In 1983, Glasgow Council had the great idea of promoting the city by spending lots of money on an advertising campaign that proclaimed 'Glasgow's Miles Better'. This poster, a rare survival of a strange idea (better than what?) was still up in Tradeston in 2010. The 'Mr Happy' figure was regularly defaced: a popular amendment was 'Mr On-the Broo' (Unemployed and 'signing on' at the bureau for unemployment benefit). Mr Happy was always shown reading a Scotsman, which itself was odd, as the Glasgow Herald was the city's paper of choice. Presumably the Scotsman put some money into the campaign. The campaign is still widely regarded by marketing people as a huge success in 'rebranding', but the deprivation remains. The current (2010) campaign is Glasgow: Scotland with Style, which features posters of merry Sex-in-the-City-ish women rushing round with shopping bags spending loadsamoney.
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Well Done . . . .That's the way Glasgow looks to me
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